			<link rel="stylesheet" id="basel-el-section-title-css" href="https://www.techlaw.it/wp-content/themes/basel/css/parts/el-section-title.min.css?ver=5.5.1" type="text/css" media="all" /> 			{"id":1421,"date":"2021-10-24T21:38:34","date_gmt":"2021-10-24T19:38:34","guid":{"rendered":"https:\/\/www.techlaw.it\/?page_id=1421"},"modified":"2024-02-25T15:29:02","modified_gmt":"2024-02-25T14:29:02","slug":"contraffazione-online-e-pirateria-digitale","status":"publish","type":"page","link":"https:\/\/www.techlaw.it\/it\/competenze\/contraffazione-online-e-pirateria-digitale\/","title":{"rendered":"Contraffazione Online e Pirateria"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t<!-- START Second REVOLUTION SLIDER 6.6.20 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_3_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#f7f7f7;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_3_1\" style=\"\" data-version=\"6.6.20\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; 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PIRATERIA DIGITALE<span class=\"title-separator\"><span><\/span><\/span><\/h1> <span class=\"right-line\"><\/span> <\/div><\/div>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]La crescita dell\u2019e-Commerce, dei marketplace e dei siti di aste online, rende il cyberspazio il luogo ideale dove vendere e comprare ogni tipo di beni e servizi a prezzi vantaggiosi, ma a volte anche contraffatti.<\/p>\n<p>La semplicit\u00e0 con cui \u00e8 possibile creare Store Online clone, identici agli originali, spinge la criminalit\u00e0 internazionale ad aprire centinaia di siti pirata dove vendere prodotti contraffatti delle pi\u00f9 note aziende del wellness, della tecnologia, del settore farmaceutico ecc\u2026<span id=\"result_box\" class=\"\" lang=\"it\"><\/span><\/p>\n<p>Il fenomeno ha raggiunto dimensioni allarmanti e continua ad aumentare in tutto il Mondo per gli scarsi controlli e per i lauti guadagni di chi commercializza contenuti illecitamente duplicati.<br \/>\nTrattasi di un comportamento illecito penalmente perseguito in molti paesi, perch\u00e8 causa grandi perdite di fatturato alle aziende, ai legittimi titolari dei diritti d&#8217;autore, e sottrae ingenti risorse alla ricerca e all&#8217;innovazione del mercato.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_single_image image=&#8221;2409&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;80px&#8221;][vc_single_image image=&#8221;2409&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"title-wrapper  basel-title-color-default basel-title-style-simple basel-title-size-default text-left \"><div class=\"liner-continer\"> <span class=\"left-line\"><\/span> <h2 class=\"title\" >FONTI DI RISCHIO PER UN BRAND<span class=\"title-separator\"><span><\/span><\/span><\/h2> <span class=\"right-line\"><\/span> <\/div><\/div>[vc_column_text]<\/p>\n<ul>\n<li><strong>Siti Web e di e-Commerce &#8211; <\/strong>Siti Web e di e-Commerce, spesso identici a quelli di aziende note, vengono ottimizzati per vendere a prezzi estremamente vantaggiosi prodotti contraffatti o oggetto di ricettazione. Loghi, marchi, foto e prodotti contraffatti sono ripetutamente presenti con conseguente diluizione del marchio, violazione della propriet\u00e0 intellettuale, perdita di ricavi e danni reputazionali.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li><strong>Siti di Aste Online e Siti B2B &#8211; <\/strong>La creazione di mercati grigi, paralleli a quelli ufficiali e legali \u00e8 facilitata da noti siti di aste online e piattaforma di e-Commerce che forniscono enorme visibilit\u00e0 commerciale a criminali senza scrupoli che ne fanno sapiente uso per vendere grandi quantit\u00e0 di prodotti frutto di reato.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li><strong>Applicazioni malevole &#8211;<\/strong>\u00a0Applicazioni mobile non ufficiali sfruttano la notoriet\u00e0 di un marchio rinomato per nascondere virus, malware, backdoor. Le App fasulle sottraggono informazioni personali e finanziarie dai device degli utenti e danneggiano la reputazione del marchio illecitamente utilizzato.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li><strong>Phishing &#8211; <\/strong>Siti Web opportunamente creati in violazione della propriet\u00e0 intellettuale e spesso identici agli originali, sottraggono ai navigatori mediante strategie di phishing (mail, form, App, link) informazioni riservate e finanziarie.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li><strong>Deviazione del traffico &#8211; <\/strong>Le attivit\u00e0 di cybersquatting e di typosquatting, avanzate strategie SEO, contenuti e marchi contraffatti consentonio di dirottare migliaia di navigatori dai siti originali a siti illegali sottraendo ricavi all\u2019azienda e mettendo a rischio la privacy dei navigatori.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li><strong>Utilizzo di marchi nei Social Media &#8211;\u00a0<\/strong>Con sempre maggiore frequenza si riscontra l\u2019utilizzo non autorizzato di marchi registrati tra i contenuti dei Social Media. Questo illecito, divenuto ormai prassi, contribuisce pericolosamente alla volgarizzazione del marchio, al danneggiamento della credibilit\u00e0 aziendale, alla deviazione del traffico web verso siti terzi non autorizzati.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li><strong>Danni alla reputazione &#8211;<\/strong> Esperienze di acquisto negative, sottrazione di danaro o di informazioni riservate danneggiano irreparabilmente la fiducia del navigatore per un marchio, anche se contraffatto.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1639778702297{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 25px !important;padding-bottom: 25px !important;background: #1f497d url(http:\/\/dummy.xtemos.com\/basel\/vers\/wp-content\/uploads\/sites\/3\/2017\/01\/info-call-1.png?id=602) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; basel_color_scheme=&#8221;light&#8221; css=&#8221;.vc_custom_1481460303734{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1639778780383{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h1 style=\"font-size: 37px; font-weight: 300; color: white; margin-bottom: 0px; line-height: 45px; text-align: center;\"><strong>DOMANDE? Parliamone!<\/strong><\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1481367707658{padding-top: 0px !important;}&#8221;][vc_btn title=&#8221;<strong>CONTATTACI<\/strong>&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#1a2843&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; css=&#8221;.vc_custom_1635795538037{margin-bottom: 0px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.techlaw.it%2Fit%2Fcontatti%2F|title:Contattaci&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;]<div class=\"title-wrapper  basel-title-color-default basel-title-style-simple basel-title-size-default text-left \"><div class=\"liner-continer\"> <span class=\"left-line\"><\/span> <h2 class=\"title\" >BRAND PROTECTION<span class=\"title-separator\"><span><\/span><\/span><\/h2> <span class=\"right-line\"><\/span> <\/div><\/div>[vc_column_text]Il contrasto alla Pirateria Digitale richiede che i titolari delle Privative (IPR&#8217;s) assumano una nuova consapevolezza e un <strong>atteggiamento proattivo e di contrasto<\/strong> alla duplicazione e alla vendita dei propri prodotti. Tale attenzione non pu\u00f2 che comprendere una accurata <strong>attivit\u00e0 di monitoraggio della pirateria online<\/strong> su tutti i canali Internet (blog, social, siti di video streaming, reti peer-to-peer (P2P), ecc&#8230;) e una successiva <strong>attivit\u00e0 di contrasto<\/strong> alle violazioni rilevate.<\/p>\n<p>Il servizio Tutela dalla Pirateria Digitale di imetrixBi si caratterizza per\u00a0 una avanzata tecnologia anti-pirateria capace di <strong>analizzare milioni di fonti informative<\/strong> (Search, Blog, Torrent, Cyberblocker, Tube, Social Media, Ad redirects, URL Shorteners, Image, Forum, Streaming Web Site, ecc&#8230;) per individuare contenuti contraffatti quali: immagini, foto, video, film, e-book, musica, software, ecc&#8230;[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;80px&#8221;][vc_single_image image=&#8221;3242&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.iccdigitalmedia.com\/it\/progetti-digitali\/imetrixbi\/&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]La crescita dell\u2019e-Commerce, dei marketplace e dei siti di aste online, rende il cyberspazio il luogo ideale<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1729,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1421","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contraffazione Online e Pirateria Digitale | TECHLAW - Innovation &amp; Law<\/title>\n<meta name=\"description\" content=\"La Contraffazione Online e la Pirateria Digitale ha raggiunto dimensioni allarmanti e continua a crescere in tutto il Mondo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techlaw.it\/it\/competenze\/contraffazione-online-e-pirateria-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contraffazione Online e Pirateria Digitale | TECHLAW - Innovation &amp; 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